Growing sales using the power of digital marketing is a cost-effective way of maximizing your marketing dollars. In a world where all things are headed digital, we have witnessed businesses become obsolete as they did not take the digital plunge. In 2020 alone, Google and social media ad spend increase from 400mm to 1.3 billion, which is a whopping 300% increase. You may think that you don’t have that sort of spend but even spending a couple thousand a month can mean from staying in a small business to moving to a medium-sized organization. The number one hold-back factor according to Pew research in why businesses didn’t grow was the lack of marketing knowledge to exploit opportunities in the marketplace. In short, they did not know how to target prospective customers.
Growing sales using the power of digital marketing is a cost-effective way of maximizing your marketing dollars. In a world where all things are headed digital, we have witnessed businesses become obsolete as they did not take the digital plunge. In 2020 alone, Google and social media ad spend increase from 400mm to 1.3 billion, which is a whopping 300% increase. You may think that you don’t have that sort of spend but even spending a couple thousand a month can mean from staying in a small business to moving to a medium-sized organization. The number one hold-back factor according to Pew research in why businesses didn’t grow was the lack of marketing knowledge to exploit opportunities in the marketplace. In short, they did not know how to target prospective customers.
