Previous Next Introducing Branding and E-commerce at PupGrade, Inc      With competitive pressure building, Upgrade, a top brand of animal food in the UK, turned to True pixel for a complete overhaul that included brand strategy, name generation, brand identity, package and collateral material design, and a web and e-commerce platform development. Background      For […]


Building up a Brand and a Winning Digital Marketing Strategy for Whirlpool, Maytag      Faced with years of consecutive share loss from its Maytag, Whirlpool was keen to shift gears and penetrate the appliance category. Although growing explosively, the segment was populated with established competitors, each with a unique point of differentiation. Background      To […]


Introducing augmented reality(AR) technology to Nestle Canada, Inc      When Nestle, a 155-year old frozen food and drink company, decided to explore AR, they entrusted True Pixel with the challenge of inspiring consumers to utilize retail activation technologies. Background      To ignite a change in purchase habit, we considered everything from Nestle’s heritage and existing […]