What drives you to build a custom application? The goal of a custom application should be to make your consumer’s daily life easier or more entertaining. Unfortunately, custom applications tend to do the exact opposite and make daily lives much more difficult. User burnout and user disinterest have plagued the application world many times over and only till recent times did we realize the importance of user interface and user experience (UI/UX ) in application design. In one short sentence, an app should focus on simplicity and minimal user effort to achieve the intended task or stimulus. A perfect example of this is amazon’s one-click buy or Uber’s 3 click hail a car capability. When our team builds an application we try to understand the holistic ecosystem in which your app will operate and tailor it for simple integration into your environment. There are many challenges in this world that custom applications can solve, which one will you solve?